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Online marketing, also known as digital marketing , has become an essential part of modern businesses. With more people using the internet to research and purchase products and services, companies have realized the importance of having an online presence to reach their target audience effectively. In this article, we'll explore what online marketing is, why it's essential, and some effective strategies for implementing a successful online marketing campaign Reference: iblogsite What is Digital Marketing? Online marketing involves promoting products and services using various digital channels, such as social media, search engines, email, and websites. The goal of online marketing is to reach potential customers where they are spending most of their time - on the internet. By leveraging these digital channels, businesses can build brand awareness, generate leads, and ultimately drive sales. Why is Digital Marketing Essential? The internet has revolutionized the way people interac